Flubbi
I have to get some of this out of my head… out of my silo…
There needs to be more ways of creating… more ways of unleashing and training and engaging ones personality… and make money doing it.
There needs to be more ways to make money from no money.
Why should you need money to make money?
Why should you have to sacrifice your time, energy, youth, health, opportunities, and sanity for some BS job that you hate?
Why should you be barred from the marketplace of creativity due to highly expensive and complicated tools?
Growing up, I was always frustrated with the lack of tools available to me to visualize my imagination. I was satisfied enough with Lego for a long time. It was the only way I had to create something from practically nothing, but it always irked me that there wasn't really much else.
Once I got older and found out about CAD and 3D tools like Blender I then became annoyed at how rediculous they were for me to learn. Much less use with my limited access to (crappy) computers.
I usually pride myself on my ability and willingness to figure anything out. To push through even the steepest of learning curves… but the animation softwares out there not only make the curve steep, but they also make the craft itself not at all appealing.
Its akin to how math teachers ruin kids’ opportunity to enjoy math by mandating they learn it through boring rote memorization with no real dives into the art and philosophy and intricacies of math. Instead its all boring stuff presented in a boring way with abstract results that seem far far out of reach of my own skill level.
Thus, I realized this opportunity…
Well… after a few more years’ worth of failed attempts trying to create prototypes of my hovercar inventions and other ideas …
And after recovering from the worst parts of chronic depression…
I eventually realized that there is a massive hole in the market: there is nothing out there really dedicated to helping the average person to express their creativity!
Personally, creativity was the best way for me to deal with my depression. It was what allowed me to look toward the future and find hope, despite whatever deep hole I felt I was in. When I looked around at others — like my friend and cofounder/business partner Kerry who is one of the most idiosyncratic creatives I’ve ever known — I realized many others also depended on creativity for the same thing. Many people have a *need* to be creative… or at least productive.
Creating helps with the hard parts of life and makes the sweet parts all the sweeter.
But there is really nothing out there meant to do that. Social media only makes people fool themselves into thinking they are productive… some make posts and share interesting things as a form of creativity. But the barriers to creativity have been so high for so long that most people think being creative is a trait only ‘creative people’ have. As if we humans haven’t all evolved to solve problems and communicate and find beauty in the patterns of life and nature… as if most of us are machines incapable of creating something born from spontaneous inspiration.
No… we are all creative. We just need a low, engaging, and fun non-barrier to entry.
We need a gateway to creativity…
Much like how Lego inspires so many kids (like me) to embrace and give life to their imaginations.
So I came up with the idea of Flubbi. Inspired by the fun, flexible, cuteness of Flubber… I knew this is what the internet, and humanity, needed.
I am finally building it. I’ve been working on it, on and off, for about 2 years now… or at least talking and thinking about it. Kerry is onboard, excited to overturn the industry. And all the people I’ve talked to (from various backgrounds and manners of relationship) have also expressed their excitement and interest for this idea. Granted… it may be the beginnings of my own ‘reality distortion field’… but I am sure people are yearning for this type of product.
I have thought of everything from business models to how we would scale and then diversify our product to how to stay focused on what people want and how to turn my personal values into a company-wide workplace that is itself an innovative and amazing thing. I have been thinking and plotting for years.
I am so damn ready to have it out in the world!
So despite knowing how incompetent I am at the current ways of creating anything online (ie code, graphic design, and animation) I am doing all I can to make it happen.
Even if it means designing the whole thing on Google Drawings….
I have to do this!!!
